SEO

Search Engine Optimization is a collection of techniques that a webmaster can implement to improve the visibility of a website in a search engines result pages (SERP). As there is increase in the website rank in search engine result page, there will be a better chance that a site is visited by a user. Apart from getting high quality visitors SEO is also important in order to develop the brand awareness and to boost the reliability of a website. SEO becomes an easy mode to tell the details of websites to search engines; it acts just like a language that is understandable by search engines. 

SEO mainly consists of two major components and they are:

On Page SEO.
Off Page SEO.