On Page SEO is defined as the techniques that are applied on
the website so that it can be easily optimized by the Search engine. It is beneficial
for the website in order to increase its position in the search engine. It includes
HTML coding, meta tags, keywords placement etc.
Some Important Techniques are
- Add proper URL
- Keyword research and keyword selection
- Optimize titles and descriptions
- Creation of Meta Tags and Site Maps
- Proper text formatting(use of h1,h2,bold etc)
- Proper use of image optimization like image size, image name
- Use of ALT tag
- Google verification for all pages
As we all are aware of this phrase in SEO is that “Content
is king” so it is one of most important factors of SEO. It should be both user
friendly as well as search engine friendly that fulfil the guidelines of search
engines. The content that we used in our sites must be unique and informative
so that user can understand it quite well.
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