Latest Updates


Google start to index HTTPS page first


Recently Google made some change in its indexing process and that is, Google gives preference to the sites with HTTPS over HTTP. It means that if your page contains HTTPS then the search engine will crawl your page first instead of having HTTP.



Organizing SEO of website that meets user requirement

While designing and developing a website most of us don’t take the search engine guidelines seriously and don’t follow them. This is a major drawback in order to increase visibility and traffic of a website. Very few of us have a clear idea about what exactly SEO is and they can easily implement the changes required by search engines on their website. There are many important things that one should keep in mind before designing a SEO friendly website. Like we should use proper navigation of website so that it will become easy for the user to navigate the site and locate what they are exactly looking for. It is very important to make website in such a way that users visit more often to the website. This becomes the best reason for the visibility of a website.

Here are some more features that we have to keep in mind while creating a website and they are as follows:

1. Updating website on regular bases: Make sure this to update the website on normal intervals so that website keeps on indexing by the crawlers of search engines. One can do this by putting content like blogs on the website. By giving new and updated information on products and services becomes the reason to bind the audience to the website in a positive manner.

2. Use proper navigation: Navigation is the foremost thing to keep in mind, we have experience it that if we search something on websites and while searching we don’t get exact result as shown in a time of search. So make this thing clear that use proper navigation on your website so that visitors don’t go any other site to solve their issues. The landing page should be same as shown in the SERP and the material in that page should be user friendly.

3. Don’t repeat keywords: Avoid usage of keywords on repeated bases as it cause keyword stuffing. While using keywords in your content make sure that Google’s algorithms are always there to find out violations against the rules. Using keywords in the content is good as it increases the ranking of a website but not in that manner where it defies the rules.

The best and easy way to use your keywords in the title tag, in Alt tag for images as well as in the url of the webpage. Make sure to use keywords only 2-3 times in content so that it fits the rules of search engine and spiders will crawl the site properly.

SEO


4. Proper designing of websites: From past sometime it becomes necessary to design a mobile friendly website. Now websites those are designed for mobiles have direct impact on the ranking of the site.

So while designing the website one should keep these steps in mind to avoid any bad effect on the site and get the great user experience and promote your brand in an easy way on the search engines.

No comments: