We have seen that every year Google make some changes in its search algorithms;
the changes are minor. From past few years Google introduced its best
algorithms for users as well as for search engines and those are Google Panda,
Google Penguin, Humminbird etc. These are the major algorithms of Google; they
completely change the definition of search engine. They block and penalize many
sites with irrelevant stuff and make search engine more user friendly. Now if
you want to make a website for your brand then one thing that you have to keep
in your mind is that your site should follow all the guidelines of Google. Then
only you’ll promote your business in one of the most famous search engine i.e
Google.
Google Panda:
It is introduced in February 2011; the main purpose of this algorithm is to keep low or poor quality content away from the search engine. There were many websites available on the search engine with duplicate or irrelevant content; then only Google introduced its Panda algorithm. Ever since this algorithm was updated many sites got penalized and with the help of it users find the exact content that they want. It is also known as farmer update, panda is mainly an on page problem, so whenever you want to promote your brand on search engine your on page should be according to the panda algorithm.
Google Penguin:
This algorithm was launched in April 2012 with the aim of targeting all the spamming activities that is implemented to boost a website on search engines. We can say that this algorithm is the biggest threat on Black Hat SEO Techniques. There are many such activities like keyword stuffing, link spamming, over optimization, low quality link building, use of invisible text on web page etc. Making this algorithm successful Google introduced many tools and one such tool is disavow links tool. So the best thing is to start using organic SEO techniques.
Disavow tool:
There are many ways to attain a higher position in search engine and one such is link building. We know this fact that the site ranking will be higher only when the number of relevant links on the site gets increased. But it’s not the same every time what if non-relevant sites start approaching to your website? The effects should be worsening according to the algorithms. For this only reason, Google released the tool called Disavow. With the help of this tool one can easily tell the Google to not count some particular backlinks and ask Google to remove those particular URLs.
Hummingbird:
Google introduced its main and most effective algorithm in August 2013 and is called as Hummingbird. It is mainly used for its speed and accuracy that provided more reliable and relevant results to the search query. It pays more attention to each and every word in the query. This is the biggest update of algorithms that Google have made till now. It impacts more that 90% of searches and will include host of other languages than English. The main aim of this algorithm is to pay more attention to each word in a query and then gives an exact result to the users. It adds more strength to the long tail keywords in SEO.
The impact of hummingbird is not that much in SEO unless and until we are following old age rules of Google. Like we have completely followed the rules of previous algorithms.
Google Panda:
It is introduced in February 2011; the main purpose of this algorithm is to keep low or poor quality content away from the search engine. There were many websites available on the search engine with duplicate or irrelevant content; then only Google introduced its Panda algorithm. Ever since this algorithm was updated many sites got penalized and with the help of it users find the exact content that they want. It is also known as farmer update, panda is mainly an on page problem, so whenever you want to promote your brand on search engine your on page should be according to the panda algorithm.
This algorithm was launched in April 2012 with the aim of targeting all the spamming activities that is implemented to boost a website on search engines. We can say that this algorithm is the biggest threat on Black Hat SEO Techniques. There are many such activities like keyword stuffing, link spamming, over optimization, low quality link building, use of invisible text on web page etc. Making this algorithm successful Google introduced many tools and one such tool is disavow links tool. So the best thing is to start using organic SEO techniques.
Disavow tool:
There are many ways to attain a higher position in search engine and one such is link building. We know this fact that the site ranking will be higher only when the number of relevant links on the site gets increased. But it’s not the same every time what if non-relevant sites start approaching to your website? The effects should be worsening according to the algorithms. For this only reason, Google released the tool called Disavow. With the help of this tool one can easily tell the Google to not count some particular backlinks and ask Google to remove those particular URLs.
Hummingbird:
Google introduced its main and most effective algorithm in August 2013 and is called as Hummingbird. It is mainly used for its speed and accuracy that provided more reliable and relevant results to the search query. It pays more attention to each and every word in the query. This is the biggest update of algorithms that Google have made till now. It impacts more that 90% of searches and will include host of other languages than English. The main aim of this algorithm is to pay more attention to each word in a query and then gives an exact result to the users. It adds more strength to the long tail keywords in SEO.
The impact of hummingbird is not that much in SEO unless and until we are following old age rules of Google. Like we have completely followed the rules of previous algorithms.
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